Friday | October 25, 2024
Nike and Sky digital ads banned as ASA clamping down on online choice architecture
The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed – only to find out otherwise – or they lack the internal...
http://www.ppchero.com/nike-and-sky-digital-ads-banned-as-asa-clamping-down-on-online-choice-architecture/
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Thursday | October 24, 2024
How To Maximize ROI with AI Targeted Advertising In 2025
Get ready for an upheaval in the ad world. 2025 is set to bring about a wholesale transformation, with AI leaving its mark on every last corner of the business. But how can businesses truly capitalize on AI targeted advertising to ensure they’re...
http://www.ppchero.com/how-to-maximize-roi-with-ai-targeted-advertising-in-2025/
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Wednesday | October 23, 2024
Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan
Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step)...
https://backlinko.com/content-marketing-strategy
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Tuesday | October 22, 2024
Shein Revenue and Usage Stats
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and...
https://backlinko.com/shein-stats
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Monday | October 21, 2024
Information Gain: How Top Content Leaders Win at SEO
Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. It’s...
https://backlinko.com/information-gain
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Monday | October 21, 2024
10 Things I Wish I Knew Before Starting In PPC
I’ve been working at a digital marketing agency for nine years, the last three focusing specifically on PPC. I still have plenty to learn, but over that time I’ve picked up a lot about this industry. My goal here is to provide some early...
http://www.ppchero.com/10-things-i-wish-i-knew-before-starting-in-ppc/
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Thursday | October 17, 2024
Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season!
It’s go time! With just 26 days between Black Friday and Christmas, the shopping season is short, fast, and bursting with opportunities. But here’s the catch—your product feed is the key to seizing every sale. If it’s not running at peak...
http://www.ppchero.com/unlock-every-sale-how-feed-optimization-can-be-your-secret-weapon-for-this-holiday-season/
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Thursday | October 17, 2024
How Top of Funnel Paid Search Advertising Can Be Effective
Imagine a world where you could appear at the top of the SERP as soon as someone has an issue your product or service can solve. Historically PPC has been pitched to businesses as a lower funnel and solely a conversion-driving strategy. It still...
http://www.ppchero.com/how-top-of-funnel-paid-search-advertising-can-be-effective/
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Wednesday | October 16, 2024
SEO Jobs: How to Build a Career in Search Marketing
SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar...
https://backlinko.com/seo-jobs
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Wednesday | October 16, 2024
18 AI Startups to Watch
Artificial intelligence has become one of the key technologies reshaping the way we search for information, work with automating repetitive tasks, study with AI-powered tutors, and more. AI remains one of the dominant themes of venture capital...
https://backlinko.com/ai-startups
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Tuesday | October 15, 2024
How To Integrate Your Paid Media & SEO Teams
The integration of Paid Media and Search Engine Optimisation (SEO) teams is becoming an essential strategy for both marketing and business success. The traditional approach of managing these teams separately has often resulted in missed...
http://www.ppchero.com/how-to-integrate-your-paid-media-seo-teams/
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Monday | October 14, 2024
How to safely use Broad Match keywords
For years, PPC marketers have avoided Broad Match keywords. They are notorious for matching irrelevant search terms alongside relevant ones. This imprecision stems from Close Variant matching, which includes matching a searcher’s intent,...
http://www.ppchero.com/how-to-safely-use-broad-match-keywords/
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Friday | October 11, 2024
Inbound Marketing: Benefits, Strategies, and Examples
Inbound marketing can have an immense impact on how you generate leads. What’s different about inbound marketing? It focuses on attracting customers to your business rather than pushing messages out to them. Mobile vet service, BetterVet,...
https://backlinko.com/inbound-marketing
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Friday | October 11, 2024
Google Gemini vs ChatGPT: Which AI Chatbot Is Better?
Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. But which app is better? We ran head-to-head experiments with both AI tools to find out. Read on to find out...
https://backlinko.com/gemini-vs-chatgpt
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Thursday | October 10, 2024
How Social Platforms Are Tackling Ad Fatigue
Ad fatigue is a modern-day phenomenon that social media marketers can’t afford to ignore. It occurs when users become disengaged or even irritated by seeing the same or too many ads, leading to lower engagement rates and diminishing returns on ad...
http://www.ppchero.com/how-social-platforms-are-tackling-ad-fatigue/
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Thursday | October 10, 2024
The Ultimate Campaign Quality Assurance Checklist for 2024
Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.
<p>The post The Ultimate Campaign Quality Assurance Checklist for 2024 first appeared on PPC...
http://www.ppchero.com/the-ultimate-campaign-qa-checklist/
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Tuesday | October 08, 2024
12 Essential Landing Page Statistics
A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Let’s dive right in!...
https://backlinko.com/landing-page-stats
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Tuesday | October 08, 2024
Topic Clusters 101: How to Level Up Your SEO (with Examples)
Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing: This 57-page cluster provides a comprehensive knowledge hub for anyone who...
https://backlinko.com/topic-clusters
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Friday | October 04, 2024
Could Perplexity AI be about to up-end the AI search advertising game?
The advent of the AI era means the future of search is in flux. Not merely because the big names have rushed to market with substandard products, though they undeniably did. The Geminis of this world are merely the result of Google and foes behaving...
http://www.ppchero.com/could-perplexity-ai-be-about-to-up-end-the-ai-search-advertising-game/
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Tuesday | October 01, 2024
10+ Key SaaS Statistics to Know
Software-as-a-service (SaaS) continues to revolutionize the software market and the way businesses approach their operations. From flexibility to cost savings, the SaaS software model has risen in popularity. Organizations now use an average of 112...
https://backlinko.com/saas-statistics
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