Friday | July 26, 2024
15 Best Quillbot Alternatives: The Ultimate Guide
Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can...
https://backlinko.com/quillbot-alternatives
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Friday | July 26, 2024
29 Up-To-Date Blogging Statistics
Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date...
https://backlinko.com/blogging-stats
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Thursday | July 25, 2024
The Ultimate Guide to Retail Media Network Advertising
Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites,...
https://www.ppchero.com/the-ultimate-guide-to-retail-media-network-advertising/
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Tuesday | July 23, 2024
Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers
As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google’s Customer Match provides a robust solution for paid search advertisers to scale reach and...
https://www.ppchero.com/leveraging-customer-match-for-enhanced-paid-search-campaigns-a-guide-for-experienced-advertisers/
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Monday | July 22, 2024
How to Do SEO for Your New Website [10-Step Guide]
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog...
https://backlinko.com/seo-for-new-website
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Friday | July 19, 2024
5 Best Rank Tracking Tools for SEO Monitoring
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in...
https://backlinko.com/best-rank-tracking-tools
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Thursday | July 18, 2024
8 Essential Practices for Writing Impactful PPC Headlines
PPC headlines have a huge influence on the results of your performance campaign. However, users spend less than 0.7 seconds focused on each online ad, so you need to craft engaging websites that catch their attention in a minuscule amount of...
https://www.ppchero.com/an-essential-how-to-guide-to-writing-impactful-ppc-headlines/
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Thursday | July 18, 2024
An Essential How to Guide to Writing Impactful PPC Headlines
PPC headlines have a huge influence on the results of your performance campaign. However, users spend less than 0.7 seconds focused on each online ad, so you need to craft engaging websites that catch their attention in a minuscule amount of time. ...
https://www.ppchero.com/an-essential-how-to-guide-to-writing-impactful-ppc-headlines/
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Wednesday | July 17, 2024
How to enhance your paid search with audience targeting
To most marketers, paid search is all about capturing interest at the bottom of the marketing funnel. Given most verticals have several to hundreds of valuable keywords that convert at a profitable rate, this is a fair assessment. Many marketers...
https://www.ppchero.com/broaden-the-scope-of-paid-search-with-audience-targeting/
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Tuesday | July 16, 2024
Digital Marketing Attribution Demystified: Can It Be Simple?
Digital marketing attribution models help businesses determine which particular interaction with a customer has led to a desired result. That could be a web page visit, sign-up, purchase, or other. Accurate attribution measurement is essential for...
https://www.ppchero.com/digital-marketing-attribution-demystified-can-it-be-simple/
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Monday | July 15, 2024
Why YouTube Advertising is Essential to Your Marketing Mix
Whether it’s your favorite TV ad from when you were younger or a song that transports you back to something you saw in the ad breaks, there’s no denying the lasting impact that video advertising has had over the last 80 years. But why YouTube...
https://www.ppchero.com/why-youtube-advertising-is-essential-to-your-marketing-mix/
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Friday | July 12, 2024
How to Do a Reverse Image Search: A Step-by-Step Guide
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. This technique can help you find a high-resolution version of an image, locate similar images, or identify the original...
https://backlinko.com/reverse-image-search
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Friday | July 12, 2024
35 SEO Interview Questions (Top Answers from the Experts)
We have one goal for this article: to help you land an SEO job. This isn’t a generic piece on SEO interview questions. Yes, we’ve broken the questions down by career stages and SEO types to help you prepare. But we’ve also spoken...
https://backlinko.com/seo-interview-questions
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Thursday | July 11, 2024
20 Popular Social Media Sites Where Your Brand Can Shine
It’s no secret that social media marketing can boost your brand’s reach, forge stronger connections with your audience, and drive sales. In fact, social media has the highest ROI of any marketing channel. Over 43% of marketers use it,...
https://backlinko.com/social-media-platforms
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Thursday | July 11, 2024
7 Emerging Trends in TikTok Ads
Since its launch in 2020, TikTok has catapulted in popularity, boasting over 1 billion monthly users. (With some estimates at around 1.5 billion in 2024). That inevitably makes TikTok ads an attractive proposition to brands. As one of the...
https://www.ppchero.com/7-emerging-trends-in-tiktok-ads/
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Wednesday | July 10, 2024
Keyword Cannibalization: Why Avoid It and How to Fix It
Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko had cannibalization issues. So, we...
https://backlinko.com/keyword-cannibalization
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Wednesday | July 10, 2024
Keyword Cannibalization: An A-to-Z Guide to Fixing and Avoiding It
Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko had cannibalization issues. So, we...
https://backlinko.com/keyword-cannibalization
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Wednesday | July 10, 2024
How to Run Effective Meta Ads for Software as a Service (Saas)
Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in...
https://www.ppchero.com/how-to-run-effective-meta-ads-for-software-as-a-service-saas/
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Monday | July 08, 2024
Meta Ads in 2024: The Best Targeting is No Targeting
Many business owners have experienced running Meta ads without any tangible results, despite the platform sometimes suggesting it picked up transactions. Nevertheless, I am here to tell you to trust the algorithm! With the wrong signals, Meta can...
https://www.ppchero.com/meta-ads-in-2024-the-best-targeting-is-no-targeting/
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Friday | July 05, 2024
How to Increase Website Authority (7 Proven Strategies)
Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much. We’ve built our reputation (and authority) by consistently creating high-quality content that people...
https://backlinko.com/increase-domain-authority
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