Thursday | May 02, 2024
5 Ways To Use Google Gemini For PPC Inspiration
AI is changing digital marketing. For most companies that means embracing tools like Google Gemini to simplify day to day tasks and improve efficiencies. If you aren’t using AI in the PPC space, then you could be missing out on the opportunity to...
https://www.ppchero.com/5-ways-to-use-google-gemini-for-ppc-inspiration/
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Wednesday | May 01, 2024
What Are Canonical URLs: An In-Depth Guide for SEOs
A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL...
https://backlinko.com/canonical-url-guide
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Wednesday | May 01, 2024
Power up your Demand Gen campaigns with new AI features
Take the strain out of your Demand Gen campaigns, as Google Ads introduces AI-generated visual enhancements to assist with storytelling
The post Power up your Demand Gen campaigns with new AI features first appeared on PPC Hero.
https://www.ppchero.com/power-up-your-demand-gen-campaigns-with-new-ai-features/
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Tuesday | April 30, 2024
35+ Key Small Business Statistics
Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of...
https://backlinko.com/small-business-statistics
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Tuesday | April 23, 2024
How to Develop Your Brand’s Tone of Voice (Examples + Template)
Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how...
https://backlinko.com/brand-tone-of-voice
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Sunday | April 21, 2024
5 Powerful Local SEO Tools to Get More Customers
Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term. For example, KuchyneValent, a local Slovakian kitchen and furniture manufacturer, had...
https://backlinko.com/local-seo-tools
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Wednesday | April 17, 2024
12 SEO Services to Consider in 2024 (+ What to Avoid)
As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024....
https://backlinko.com/seo-services
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Wednesday | April 17, 2024
The 12 Best SEO Services in 2024
As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024....
https://backlinko.com/seo-services
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Tuesday | April 16, 2024
Share Of Voice: Why Is It Important?
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to your competitors” what actually is Share of...
https://www.ppchero.com/share-of-voice-why-is-it-important/
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Monday | April 15, 2024
How To Implement Geotargeting in Your PPC Campaigns
Companies around the world geotarget their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Find out how to successfully implement geotargeting within your PPC strategy.
The post How To Implement Geotargeting...
https://www.ppchero.com/how-to-implement-geotargeting-in-your-ppc-campaigns/
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Saturday | April 13, 2024
Critical Display Error in Brand Safety Metrics On Twitter/X Corrected
In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which was provided by DoubleVerify, a third-party company known for verifying brand safety...
https://www.ppchero.com/critical-display-error-in-brand-safety-metrics-on-twitter-x-corrected/
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Friday | April 12, 2024
Local Keyword Research: 4 Easy Steps to Attract More Customers
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search...
https://backlinko.com/local-keyword-research
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Thursday | April 11, 2024
Top 100 Most Visited Websites in the World
Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool, the 100 most visited sites range from search engines and social media to...
https://backlinko.com/most-popular-websites
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Thursday | April 11, 2024
Most Visited Websites in the World
Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool, the 100 most visited sites range from search engines and social media to...
https://backlinko.com/most-popular-websites
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Thursday | April 11, 2024
Number of Threads Users
Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5 since launch, Threads already had crossed a milestone of 100 million signups....
https://backlinko.com/threads-users
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Thursday | April 11, 2024
A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping...
https://www.ppchero.com/a-history-of-google-adwords-and-google-ads-revolutionizing-digital-advertising-marketing-since-2000/
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Wednesday | April 10, 2024
Most Followed Accounts on Social Media
From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide. Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific...
https://backlinko.com/most-followed-social-media
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Wednesday | April 10, 2024
Competitor Monitoring: 7 ways to keep watch on the competition
Competitor monitoring is an important way of keeping your eye on the ball and making sure you're not missing any tricks and losing ground to your rivals. Here are seven ways to stay ahead of the game.
The post Competitor Monitoring: 7 ways to keep...
https://www.ppchero.com/competitor-monitoring-7-ways-to-keep-watch-on-the-competition/
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Friday | April 05, 2024
You Can Now Buy Ads On Roku, Samsung and NBCUniversal Through LinkedIn’s Campaign Manager
LinkedIn Connected TV (or CTV as it’s also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap of additional functionality they’ve added to the campaign manager platform....
https://www.ppchero.com/you-can-now-buy-ads-on-roku-samsung-and-nbcuniversal-through-linkedins-campaign-manager/
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Thursday | April 04, 2024
ASA increasingly clamping down on misleading social media ads
If you still believed that the Advertising Standards Authority’s focus was entirely, or even primarily, on legacy media like TV ads and big outdoor billboards, the organisation’s latest round of rulings ought to give you pause. Of the...
https://www.ppchero.com/asa-increasingly-clamping-down-on-misleading-social-media-ads/
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